‘Do what you love for a living and you’ll never work for a day’ could easily be Kinduct Technologies’ CEO Travis McDonough’s calling card. His passion for playing competitive sports and his deep interest in technology aligned to form the foundation of his company, a world-leading human performance data and analytics software company.
Halifax-based Kinduct offers a highly secure, cloud-based platform that allows health and wellness organizations to spend less time managing data and more time using it to inform patients’ decisions, promote constant improvement, and produce exceptional results for athletes, individual fitness seekers, the military and professional sports teams, such as the Houston Astros, the Pittsburgh Penguins and many more throughout North America. They work with 40 per cent of the pro sports organizations and multiple world champions in the ‘big five’ sports, including MLB, NBA, MLS, NFL and the NHL.
It’s a stunning success in less than a decade for a man who candidly recalls his formative educational years as ones in which he wore “a dunce cap, thanks to a cocktail of attention deficit disorder and dyslexia.” Playing competitive sports — tennis, boxing, and basketball — and a passion for technology, helped to focus, and spend, his boundless energy.
In his late teens, McDonough was sidelined by an injury that led him down the path of non-surgical orthopedic care. This resulted in his pursuit of a degree in kinesiology at Dalhousie University, and a subsequent doctor of chiropractic degree from the University of Toronto.
Upon graduation, McDonough travelled to Ireland for a visit, but ended up staying to play on its national tennis team, as well as a semi-professional basketball team, and he created a chiropractic practice in Ennis, County Clare. “The practice grew from one to 14 clinics, then morphed into multi-care practices with family doctors, fitness experts and nutritionists all in one place,” he says.
It was in Ireland where he discovered his passion was empowering clients to be responsible for their own recovery and healing. “I realized there was a huge gap between what was told to a patient and what they actually understood.” The gap meant patients often did not know how to engage in their own healing. This led to McDonough using his interest in technology to bridge the ‘knowing-doing’ gap.
McDonough and a colleague started creating animated videos depicting injuries to help patients understand their own injuries and how their prescribed exercises and treatment would help them recover.
“These videos broke the shackles of the bricks and mortar environment and we started to deliver care remotely to people.” Yet, the videos were a ‘one-way push’ of information. “We needed to gather information from the people being treated, so we could calibrate the information and provide more targeted programming for two-way exchange.” This became the basis for the third phase of McDonough’s career — founding Kinduct and its in-depth and highly individualized feedback loop. Patients and athletes alike can fine-tune their own nutrition, hydration, rest, sleep and exercise to heal and perform at a higher level.
The professional sports world quickly embraced Kinduct’s platform because they are “always looking for technology that gives them an edge over their competition.”
Keeping Kinduct at the top of its game requires a well-educated and motivated workforce. Needing to source talent to keep up with demand is what led Kinduct to the Halifax Partnership’s SmartBusiness Program, and in turn, SmartBusiness Action Team member Margaret Palmeter, manager of Dalhousie Industry Liaison & Innovation (ILI). ILI manages and facilitates collaborations between companies and university researchers and supports the innovation ecosystem in the Atlantic region.
Through SmartBusiness, McDonough was connected to ILI in December 2015. Since then, Kinduct has partnered closely with the university through co-op placements and internships, affording the company access to innovative and highly trained students and providing them with real-world experience and mentorship. Kinduct has already created more than 75 jobs locally, with a number of those hires being Dalhousie students and graduates.
“Kinduct is really influencing what’s going on at the professional sports level from a decision-making standpoint,” says McDonough. “It’s a humbling thing to see. I can’t say enough great things about the people in our company who are making us who we are today. Every day I bound out of bed like it’s Christmas morning! It doesn’t get better than that.”